After a decade of cutting his teeth in some of the most exclusive salons across the globe, Sid turned his full attention to inspiring and teaching the next generation of barbers & hairdressers. Whether it’s on stage teaching for industry leading companies or providing bespoke in house training in prestigious international salons, Sid strives to push the boundaries of hairdressing and barbering education.

With a career as varied as it is successful; Sid’s dedication to the provision of the highest quality hairdressing and barbering education lead to the opening of the Sid Sottung Academy.

Sid fell in love with barbering at the age of 14 while working as a shop assistant in a traditional Italian barbershop in New York. Eager to make his mark on the industry, Sid began a 14-year career with Vidal Sassoon by training in their Downtown New York salon.

After successful stints in their New York & Washington D.C salons, Sid took a break from his Sassoon career to teach for hair brand Fudge in Philadelphia. Sid then returned to the New York salon as a member of the creative team & rose to Assistant Creative Director. As a member of the creative team he collaborated on editorial work and maintained a celebrity client base. Sid also worked backstage at revered international fashion shows including crafting hair for Joseph Abboud’s Men’s Collection at New York Fashion Week.

On the back of a decorated career in Sassoon salons, Sid graduated to their academies as an educator teaching both hairdressing & barbering. Sid’s first stop was the Santa Monica Academy where as part of the educational team he crafted hair for television as well as teaching at international hair shows as far afield as China. Sid then made the trip across the Atlantic to teach in Mayfair, London; first at the Vidal Sassoon Advanced Academy followed by the Davie Mew’s Academy.

After parting ways with Sassoon, Sid pursued an exciting freelance career guesting & teaching in exclusive salons & barbershops. He was also proudly a member of the hair team working on the 2005 blockbuster Pride & Prejudice. Having trained educators & written curriculums for other academies, Sid felt that 2014 was the correct time to open his very own academy.

After winning various awards and years of success, Sid opened up another location in 2018: his salon and Advanced Academy, Haus of Sottung. This year Sid is celebrating 6 years sober, 5 years of the Academy being open and 1 year of his salon thriving – so what’s a better way to celebrate than I revamp!

Congratulations Sid and here’s to another year of success!